Designer Massimo Giorgetti is lauded as Milan’s most successful young upstart. Launched in 2009, MSGM’s womenswear lends architectural dimension and amplified volume to classically girlish skirts, dresses, and two-piece ensembles. In the MSGM universe, boyish streetwear flare is endearingly undermined by contrasting heart-shaped embroidery, while oversized bows take the edge off minimalist concept pieces. Be it vibrant colorblocking, a cacophony of mixed prints, or its surrealist collaborations with Toilet Paper magazine, MSGM is consistent in its ability to surprise and delight.